Responsible #12: Zafar Masud on Leadership Lessons from Seat 1C

Zafar Masud, President and CEO of The Bank of Punjab and author of Seat 1C, joins Professor Celia Moore to reflect on the leadership lessons he learned as one of the survivors of the Pakistan International Airlines Flight 8303 crash in May 2020. He shares what he discovered about himself in those final moments, how the experience reshaped his perspective on life and leadership, and why he believes regret, humility, and sincerity are essential foundations of effective leadership.