BizBooks: Claire Jarrett

In Rapid Google Ads Success, Claire Jarrett helps readers learn how to create a successful Google Ads campaign.

She talks through examples across industries such as personal trainers, will writers, locksmiths, and personal trainers. She debunks the commonly-held belief that Ads should be managed by a Google specialist.

Drawing from her 14 years of experience and real-life examples, Jarrett delves into strategies that work for developing a profitable Google Ads account.

Rapid Google Ads Success is for anyone frustrated by the complex Google Ads interface, or for anyone worried about poor results from their existing campaigns. This book will change the way you think about Google Ads marketing.

Claire Jarrett was born in Bristol, UK in 1975 and is a qualified school teacher. Her first book, "Successful Google AdWords Strategies" was published in 2009 and her second book "How to Get Selling on AdWords Fast!" was published in 2012. Her brand new Google Ads book "Rapid Google Ads Success" was released on 24th May 2022. Claire lives with her husband Kirk, her children Ben and Charlotte, 3 cats and a dog.

Topics in this episode include:

01:10: About Claire Jarrett

08:53: Why Relevance Is Important

14:32: Negative Keywords

22:48: Remarketing

32:20: Which Ads are Most Effective?

36:05: What are Ad Extensions?

Get the book here: https://www.amazon.co.uk/dp/B0B253PCLH

About Gene: Gene Marks is a former columnist for The New York Times and The Washington Post and now writes weekly on political, economic, management and technology issues affecting small and mid-sized businesses for The Guardian, The Hill, The Philadelphia Inquirer, The Washington Times, Forbes and Entrepreneur. He runs a 10 company financial and technology consulting firm near Philadelphia.