How to Handle Negative Publicity as a Small Business

Hopefully your small business is never hit with controversy - but it can happen and we want you to be prepared.

This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are discussing how to handle negative publicity and why it is important to take it seriously.

We discuss the event that inspired this episode and how important it is to assess situations carefully, respond thoughtfully, and create a proactive PR crisis plan to maintain a good brand reputation.

Have you heard about the Zachary's Daiquiris situation? What are your thoughts? Let us know in the comments!

 

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Chapters:

00:00 Thank You For Listening & Please Leave us a 5 Star Review

02:24 Understanding Negative Publicity for Small Businesses

04:00 Local Controversy: Zachary's Daiquiris

12:50 Assessing the Situation in a PR Crisis

19:49 Crafting a Thoughtful Response

36:23 Creating a PR Crisis Plan

42:28 TLDL: How To Handle Negative Publicity

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

 

TikTok Profile That Broke Story: @sarahebaus

 

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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