On this episode of Inner Light, George Rivera—creator of Father First and author of Buy Back Time Formula—breaks down how founders can escape the cortisol–dopamine “busy loop,” stop being the bottleneck, and reclaim 10–20 hours a week without shrinking the business. George shares the pivotal moment with his late father that reframed how he structures work and family, then lays out practical frameworks: calendar/freedom audits, SOPs, outcome-based delegation, the “$10K-per-hour” filter, and the two-week vacation test. It’s a direct, no-fluff roadmap to double your business while doubling your family time—so you’re pr...
On this episode of Inner Light, George Rivera—creator of Father First and author of Buy Back Time Formula—breaks down how founders can escape the cortisol–dopamine “busy loop,” stop being the bottleneck, and reclaim 10–20 hours a week without shrinking the business. George shares the pivotal moment with his late father that reframed how he structures work and family, then lays out practical frameworks: calendar/freedom audits, SOPs, outcome-based delegation, the “$10K-per-hour” filter, and the two-week vacation test. It’s a direct, no-fluff roadmap to double your business while doubling your family time—so you’re present for what actually matters.
About the guest :
George Rivera is a founder and systems thinker who scaled his company from $20M to $50M after he redesigned his role around high-leverage work, outcome ownership, and principled delegation. His Buy Back Time Formula helps leaders free themselves from operational drag and become present, values-aligned parents and partners—without sacrificing growth.
Key takeaways:
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A defining promise—“Don’t miss Leo’s games”—became George’s operating principle: family presence is non-negotiable.
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If you’re answering the same questions weekly, document once (SOP/video) and redirect; protect founder attention for growth work.
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Run a calendar/freedom audit for two weeks; tag each task: founder-level or delegable.
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Use the $10K-per-hour filter (adapt the number to your value): if a task could be done for a fraction of your hourly leverage, delegate it.
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Delegate outcomes, not tasks. Give clarity on success criteria, constraints, and decision rights so work returns finished, not bounced back.
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Accept “80% right” as a starting point; with repetition, capable teammates surpass your 100%.
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Set purchase thresholds (e.g., under $500 = team discretion). This removes micro-decisions and speeds execution.
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Schedule sabbaticals/micro-sabbaths and daily gratitude; gratitude crowds out stress and resets attention.
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Test your systems with a two-week vacation: the goal is business continuity without you as the router.
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Growth and presence can co-exist if you commit to frameworks, review leaks, and keep re-aligning work to purpose.
How to connect with the guest
Website: buybacktimeformula.com
Book: Buy Back Time Formula (details on the website)
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