How to Build Your Personal Brand [Ep. 45]

2024-09-16

In today’s episode, Laura and Julia share five suggestions for professionals looking to establish, refine and publicize their personal brand. Our hosts discuss the benefits of exploring personal style and habit to build recognition, creating the story and associations best for you and your organization, and distinguishing a chosen audience so you can appeal directly to them, their hearts, and their wallets. One can often overlook the professional appeal of their individuality, so tune in to learn how to use yourself to your a...

Takeaways:

1 - A personal identity is how people know you, and the ideas people associate with you.

2 - Your personal brand should highlight that which makes you stand out, from your skills and experience, to your style and personality.

3 - A particular audience will require particular attention, outreach, content and attention, so ensure you are marketing to the correct audiences.

4 - Given that people connect with and learn through stories, telling your organization’s compelling origin and journey will help your target audience bond with your brand.

5 - Consistency in goals, content, service and quality builds engagement and rapport with audiences.

6 - Authentic and distinctive style, attitude and personal experience builds trust and connection with audiences, and draws those with similar attributes around you.

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Resource Recommendations:
09:48 - Our first episode on Avatars! (Episodes 9 through 13) - https://youtu.be/B6XDA59_0-U?si=XMhjvjKZCNIHsQQW

11:16 - The Six Habits: Practical Tools for Bringing Your Dreams to Life by - Laura DiBenedetto — Laura's book on personal happiness!

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Chapters:

00:00 - Introduction

02:45 - What is personal branding?