Ep 84. beatBread: Understanding Alternative Financing Models for Independent Artists & Labels - Conversation with Matthew Tilley Head of Artist and Industry Development at beatBread

In this episode we had the privilege of talking with Matthew Tilley, Head of Artist and Industry Development at beatBread. With a proven-track record of success in Global Marketing and Fan Engagement and remarkable companies like EMI, 300 Entertainment and Universal Music Group; Matthew is now challenging the financial order of the Music Business at beatBread. Understanding the economic intricacies of the independent artists and labels, the importance of data-science for advance calculation and defying previous concepts of traditional funding models are all subjects of this conversation.

Detail
(00:00) Introduction
(02:32) beatBread: Primary Steps and Current Status of the company
(04:12) beatBread Partnership Model: Alliances with Independent Labels & Independent Labels
(06:20) What should an Independent Artist should look at when negotiating a Recording Agreement?
(13:15) The Evolution of Records Labels Into Service Companies: Competition Based on Quality of Service
(15:49) Understanding the Upcoming Trends for Major Labels in New Music
(19:47) The Importance of Data-Science for Partnership Selection
(23:20) How To Spot The Shark: How does beatBread protects from scams?
(26:21) The “Cultural Footprint” as a major factor for an Artist Streaming Performance
(28:22) Artist Advocacy Council and other Artist-Oriented Initiatives
(30:02) Investment Trends in Developing and Mid-Level Artists
(34:43) Qualified Investing vs. Fan Funding Model in the Music Industry
(38:31) Prospects of Change in the Streaming Model
(41:53) Key Components that the traditional participants do not understand
(44:47) The Evolution of the Independent Scene and the Financial Investors
(46:52) Closing Words

 

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