E181 Building A CPG Business w/ Bryan Guadagno

2022-04-07

In this episode, Jon and Baldo chat with Bryan Guadagno, the Founder and CEO of It's Skinny Pasta, a ketogenic zero-net carbs pasta. The pasta is based on Konjac. Konjac is an ancient plant native to Southeast Asia that’s been used for thousands of years. Konjac noodles are low-carb, high in fiber and fill you up without the high-calorie counts found in most pasta. In this episode, the guys delve into the business of a consumer packaged good and the intricacies to build a successful and growing one. (1:10) - What makes It's Skinny Pasta d...

(1:10) - What makes It's Skinny Pasta different from regular Pasta

(6:04) - What is Konjac, the ingredient that makes this pasta standout

(10:19) - How Bryan really drilled into the vertical of Consumer Goods

(14:13) - Different ideal customers and communities

(16:40) - Bryan's past history of sickness and anxiety

(21:38) - Self improvement and how to battle fear

(28:41) - Bryan's background as Maritime Banker and the insights it provided him into Supply Chain

(33:36) - Kettle and Fire starting off as a blog and pre-selling bone broth on forums

(35:07) - Consumer demand for healthy CPG

(39:20) - The simplicity of It's Skinny Pasta

(40:53) - How to use digital space to expand on business goals

(41:57) - Where to find It's Skinny Pasta