How to Revive a Nostalgic Brand with Stephanie Stuckey, CEO Stuckey‘s Corporation E68

Stephanie Stuckey, CEO,  Stuckey's Corporation https://stuckeys.com/, https://www.instagram.com/stuckeys_pecans/,

https://www.facebook.com/StuckeysCorporation, https://www.pinterest.com/stuckeys_pecans/

Connect with Stephanie on LinkedIn: https://www.linkedin.com/in/stephaniestuckey/

Nostalgic Brands are on the rise as consumers seek to rekindle memories from their childhood. Stuckey's holds a special place in the road-trippers heart. Stephanie is reviving that sentiment and building a profitable community around America's pastime- the great American Road Trip.

In this week's episode, Stephanie offers her best advice to those entrepreneurs and CEOs on how to revive a brand.

• Why did Stephanie buy Stuckey's Corporation?
• What she learned from her grandfather and Founder
• Franchise program update
• Building back through storytelling
• A big manufacturing decision 
• Vision Statement
• Advice for entrepreneurs
• How she bounces back from a NO! - (yes, she does hear 'no' often on her barnstorming tour) 
• Sources of inspiration  (Moon Pie, Nike, Radio Flyer, Airbnb, and others)
• You need to build a community around your consumers for your consumers
• Her best kept secret marketing weapon - PS - it's almost free
• Insights into hiring and building a team. 

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Episode 68 sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/

Contact: Tony Moore. 404-904-9235.

Winning at Work in today’s food and beverage / CPG space requires taking learning and development into your own hands. Fortunately, I’ve interviewed hundreds of successful Food & Beverage/CPG executives and leaders to help you do just that.

Hi, I’m Tony Moore, I'm an F&B/CPG  executive recruiter and I really geek out on identifying and sharing the skills, strategies, and insights used by very successful leaders in our industry. The demand for high-performers is at an all-time high. Don’t get left behind. Tune in each week to hear thought-leaders and go-getters share specific, practical insights that boost work performance and keep you winning at work!