Don Norman: Unveiling the Power of Human Centered Design for a Better World

2023-11-11

How to design beyond the typical framework, and thus, acquire expertise in the entire process of building a product, and even your life on creating an all-humanity-centered product. We had a thought-provoking conversation with Don Norman, an American researcher, professor, co-founder of Nielsen Norman Group, and the world-renowned author of the bestseller "Design of Everyday Things", which is a must-read for everyone who is interested in design, and his newest...

How to design beyond the typical framework, and thus, acquire expertise in the entire process of building a product, and even your life on creating an all-humanity-centered product.

We had a thought-provoking conversation with Don Norman, an American researcher, professor, co-founder of Nielsen Norman Group, and the world-renowned author of the bestseller "Design of Everyday Things", which is a must-read for everyone who is interested in design, and his newest book "Design for the better world" was just published. He signifies a totally different approach to design, making real endeavours in the innovation of products.

In this rich exploration, we break down the meaning of UX design and how it contributes to creating a better world. We unpack the journey of a UX designer, demystifying the process and shedding light on how the philosophy of user experience design extends beyond the realm of product design.

Join us as we engage with Don Norman, and take a closer look at his latest insights on 'Design for a Better World'. Get ready to expand your understanding of user experience and challenge your perception of what UX design truly entails.

Timecodes:

01:17 Robots (AI) will replace the designers?

02:57 A competition between AI and people's humans

03:19 What is designed for a better world and how did you achieve this concept?

07:55 Interaction between people, technology, and the world

08:45 The difference between humanity central design and design thinking?

09:49 Don Norman’s approach to the CEO place

10:54 The Psychology of Everyday Things

11:12 The academics don't understand how the real world works.

14:55 Change an approach to design education

18:48 The mindset of the educators

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