Why Most Agencies Aren’t Profitable (And How to Fix It) with Marcel Petitpas of Parakeeto

Why do so many marketing agencies stay busy but barely turn a profit?

In this episode of the Clicks to Customers podcast, StubGroup CEO John Horn sits down with Marcel Petitpas, Co-Founder of Parakeeto, to unpack the hidden dysfunctions that kill agency margins—from unclear pricing models to disconnected operations and financial blind spots.

Marcel explains the profit management framework Parakeeto uses to help agencies get aligned across sales, ops, and finance, and how even small process shifts can lead to massive improvements in profitability. If you run, work for, or partner with an agency, this episode is a must-listen.

🔗 Resources mentioned:

• Parakeeto: parakeeto.com

• Agency Profit Toolkit: parakeeto.com/toolkit

• Marcel on LinkedIn: linkedin.com/in/marcelpetitpas