The Technician Trap Holding Coaches Back with Steve Feld

2025-10-02

What’s keeping talented coaches and consultants stuck in the grind? According to Steve Feld, it’s “The Technician Trap.” In this insightful episode, business coach and author Steve Feld joins Dave to unpack the biggest challenge that holds entrepreneurs back from scaling: working in their business instead of on it. Steve shares his journey from selling candy bars in school to turning around multiple businesses. He explains why many coaches and consultants struggle to build sustain...

What’s keeping talented coaches and consultants stuck in the grind? According to Steve Feld, it’s “The Technician Trap.”

In this insightful episode, business coach and author Steve Feld joins Dave to unpack the biggest challenge that holds entrepreneurs back from scaling: working in their business instead of on it.

Steve shares his journey from selling candy bars in school to turning around multiple businesses. He explains why many coaches and consultants struggle to build sustainable businesses—especially those who jump straight from corporate into entrepreneurship without learning how to actually run a company.

---------------------------------------- Be A Guest: Are you a High Ticket Coach, Consultant or Advisor with insights to share? Apply to be a guest at https://highticketsuccesspodcast.com/guest and share your expertise with a wide audience eager to learn about you.

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