Episode 5: Why Gratitude Matters in Business

In today’s episode of The Magic of Strategy, I’m talking with Donna Sylvester, the founder of The Gratitude Puzzle. This conversation is one of my favorites because we dive into something that’s often ignored in business—but incredibly powerful: gratitude.

Donna shares how simple, thoughtful gestures like sending a personalized thank-you card can lead to more referrals, better client relationships, and stronger business growth. And no, this isn’t just about being nice—Donna breaks down real strategies you can use right now to build trust and stay top of mind.

We talk about:

• How gratitude can be a smart business strategy

• Ways to use customized cards to stay connected with your clients and team

• Why small touches—like a thank-you or a birthday card—can leave a big impact

• How automation and real connection can work together

• Mistakes business owners make when they don’t show appreciation

• What to say when you don’t know what to say (Donna has a great 3-step formula)

If you’ve ever thought, “I don’t have time to do all this,” we’ll show you how this can take just a few minutes a day and still make a real difference.

Donna also shares her own story, what got her into this work, and how it’s helped her clients triple their business. She truly leads with heart, and that energy shows up in everything she does.

Before we wrap up, Donna gives one simple action you can take today to start bringing more gratitude into your business. It’s something anyone can do—and it might just shift everything.

If you want to connect with Donna, you can head to her website at thegratitudepuzzle.com. She’s also on social under The Gratitude Puzzle.

If you enjoyed this episode, be sure to subscribe, share it with a fellow entrepreneur, and leave a review. These are real strategies you can use in your business today—not fluff, not theory—just things that work.

Thanks for listening, loves!