40. Getting your product and facility certified, knowing your consumer intimately and supporting women in business with Cathline James - Founder & CEO of Wise Bites

2021-08-26

On this must listen episode, Cathline shares but a fraction of her life story with us and the pertinent pieces that led to the development and operation of Wise Bites. Having successfully started and operated 5 unique businesses of her own, Cathline (also a mother of three) is a powerhouse of business knowledge and definitely a voice worthy of our attention. Most noteworthy was CJ Trade consulting, an international consulting company that Cathline built where her work included research, ...

On this must listen episode, Cathline shares but a fraction of her life story with us and the pertinent pieces that led to the development and operation of Wise Bites.

Having successfully started and operated 5 unique businesses of her own, Cathline (also a mother of three) is a powerhouse of business knowledge and definitely a voice worthy of our attention.

Most noteworthy was CJ Trade consulting, an international consulting company that Cathline built where her work included research, writing training modules and delivering training for Women Entrepreneurs in developing countries. Her clients included the United Nations, the International Labor Organization, the International Trade Organization, Women in International Networking (W.I.N.), the Private Sector and NGOs.

Cathline shared her approach to market testing, scaling production, management of cash flow and supply chain, distribution, marketing, sales and her grand vision for the future.

We go into some detail on the rigorous process required to become certified vegan, gluten free, nut-free, Kosher & non-GMO - the enormous amount of time, record keeping and costs associated, AND the rewarding value & credibility that it can bring to your business.

It was an absolute pleasure speaking with Cathline, and a privilege to have had an hour of her time to dig into the world of Wise Bites and business in general.

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Founded in 2012, Wise Bites is a family owned food manufacturer and distributor of certified vegan, gluten free, nut-free, Kosher & non-GMO baked goods that are produced in their own dedicated facility, located in Richmond, B.C.

With a current collection of over 23 SKUs of various cookies, muffins & treats (all of which are proudly free of the top 11 allergens) Wise Bites can be found in all of the large retail banners right across Canada in the gluten free and health food section.

https://wise-bites.com/

Please show your support - leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com

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