486: Advertise the Problem You Solve, Not the Product You Sell

Insurance isn’t what people are really buying. They’re buying relief from a problem — a certificate that gets them paid, protection for a new employee, or peace of mind in a stressful moment. In this episode, Abe explains why advertising the problem you solve instead of the product you sell is the key to attracting better, higher-value clients.

https://theinsurancedream.com/digital-marketing