Our mortgage companies, brokers and managers promise to be the one-stop solution for all our business needs, but when it comes to marketing, they will always fall short, no matter how much they try. What factors make them ill-equipped to help us really win at the marketing game? Should we be trusting them to take care of our databases? What should we do about our marketing instead? On this episode, you’ll learn why your company will never be able to help you get the breakthrough you want in your marketing efforts.
If you do ordinary things and you come from an ordinary premise, you’re going to get ordinary results. -Doren Aldana
Takeaways
At the start of the show, I talked about the delusional optimism many mortgage officers have when it comes to their companies. I shared why they will never get to the root cause of your struggle in marketing, and how compliance and a lack of specialized knowledge contributes to this issue. I also talked about the career suicide decision many LOs make.
We also discussed:
How Jelani Dorsey Turned His Annual Income into His Monthly Income in Just 3 Months (All In The Purchase Market - Without Cold Calling)
How Kristin Keith TRIPLED Her Purchase Volume In Just 2 Months (Without Making a Single Cold Call)
5 Mindless Myths That Hold Most Mortgage Pros Back From Their Full Potential (And The BIG Money)
5 Secrets to Success That Your Sales Manager Will Never Tell You
How Debbie Knight Increased Her Purchase Volume By 40% In Just 3 Months... Without Cold Calling!
7 Secrets of Top Producing Mortgage Pros That Separate Them From All The Rest
5 Pillars of Lead Gen Every Mortgage Pro Needs to Know
5 Deadly Marketing Mistakes That Cause You To Bleed Profits (And How To Avoid Them)
5 BIG Brakes That Slow Down Your Business Growth
Why "Good" is the Mortal Enemy of Great and How to Avoid the Trap of Complacency
Why Most Mortgage Pros Fail To Reach Their Goals (And How to Avoid Those Costly Landmines)
How to Find Hope in the Face of Seemingly Hopeless Situations, and Turn Pain into a Positive Purpose w/Michael Chabot
5 Steps to Make 2021 Your Absolute Best Year Yet...Even If Rates Go Up!
The Suck of Living in Worry Prison (And How to Escape to Planet Prosper, Once and For All)
Practice Builders vs. Business Builders: What's The Difference and Why Does it Matter?
The Top 7 Ways to Automate Your Mortgage Business, So It Runs Like a Finely-Oiled Machine In Your Absence
The Best Way to Prospect for New Loans - Without Having To Meet Face to Face (Even If You're a Newbie)
5 Hacks For Maximizing Your FREEDOM, So You Can Earn More While Working Less
7 Signs Your Marketing is Broken (And How to Fix it)
3 Steps to Creating a Breakthrough in Your Purchase Pipeline... Without Cold Calling, Begging, or Bribing
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