The One Metric That Changes How You Grow

If you're constantly focused on getting new clients, you might be missing the real goldmine in your business: the clients you already have. In this episode of More Than Just Task Management, Anna and Jores break down the customer lifetime value KPI. What it is, why it matters, and how to use it to build a smarter, more profitable business.

You’ll learn:

• What the customer lifetime value KPI actually measures
• Why it’s more important (and often more profitable) than lead volume
• How to increase CLV through better retention, upsells, and experience design
• The mindset shift this metric creates in how you sell, serve, and scale

Action Step: Calculate your current CLV and identify one way you can increase it this quarter through improved delivery, re-engagement, or deeper client relationships.

Want help building a business that values depth, not just volume? Explore the Energy Leadership Index (ELI) Assessment to learn how your leadership energy influences retention and long-term growth.

Apply for your complimentary ELI here:  https://leficomp.com/eli-gift