Transforming Sales – Building relationships that drive results

Sales in credit unions is not about pushing products. It is about building trust, solving problems, and improving members’ financial well-being. In this episode, Scott Anderle and Scott Albrecht sit down with Jheniffer Alphonse from Publix Employees Federal Credit Union and Tori Linville from FiCare Federal Credit Union to explore how sales can be transformed from a dreaded task into a mission-driven service. Through personal stories and lessons learned, they show how curiosity, coaching, and cultural alignment turn sales into a natural extension of member service. Whether you are overcoming reluctance, refining your team’s skills, or looking to create a culture where every conversation counts, this episode delivers practical steps you can apply right away. 

In this episode we talk about and answer these questions: 
• What mindset shift turns sales from pressure to service 
• How curiosity and active listening open the door to deeper member relationships 
• How to address sales reluctance and fear of rejection 
• What role coaching and effective confrontation play in sales success 
• How ServiStar training impacts culture and confidence in sales conversations 
• Why a “heart of a teacher” mindset leads to better member outcomes 

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Links from show: 
Learn More About the Target Leadership Course 
Click here to sign up for Becoming A Sales Champion Course 
Subscribe to ServiStar Leadership Podcast on your favorite streaming service