The Secret to Leading Passionate Creative Teams - Hernan Ibanez, S6, Ep. 3

In this episode, we are joined by Hernan Ibanez, Head of Art at Ogilvy New York. With over two decades of experience in advertising and design, Hernan has led creative work for prominent brands such as PlayStation, Oreo, and Toyota. His global journey and passion for storytelling continue to shape impactful campaigns and inspire creative teams worldwide.

Discussion Points -

~ Tell us about your journey — how did you go from Rosario, Argentina, to leading creative work in New York? 1:32

~ How did moving across cultures and cities from Argentina to LA, Miami, and then New York shape you professionally? 3:24

~ Rapid fire round 12:45

~ With AI-generated artwork becoming part of creative workflows, how do you see it reshaping the design process? 14:55

~ In the age of AI and evolving creative workflows, how do you see the role of design leadership adapting? 20:34

~ At Ogilvy, what key qualities are prioritized when bringing new talent on board? 23:27

Show notes -

~ You’re the only person that needs to coexist with yourself for your entire life, so don’t try to become someone else.

~ I can help people grow, but I can’t teach them passion. That has to come from within.

~ New York allows you to be part of different cultures while still being yourself—that’s what I love about it.

~ We’re still trying to insert AI into our old workflow, but the real shift will come when AI helps shape the workflow itself.

~ The most important part of creative leadership is making sure everyone feels like they own the work—it’s everybody’s puppy.

~ Some of the most rewarding moments aren’t about awards, they’re about seeing your work in the places that once inspired you.

 

Hernan’s LinkedIn: https://www.linkedin.com/in/hernanibanez/