How wine producers can communicate complexity with Joe Fattorini

In this podcast Sustainable Wine's Toby Webb sits down with Joe Fattorini, presenter of The Wine Show to talk about how to communicate and engage consumers in the complex world of sustainable wine. They discuss the importance of transparency and storytelling, the role of terminology, certification, need states and more. This conversation is part of their quarterly podcast series on communicating sustainability. You can listen to the first podcast here.