The heart of consent-based marketing practices is just to tell the truth.
But telling the truth about your work doesn’t just mean you’re clear on the boundaries and limitations of what you can & can’t promise and who you are and aren’t for.
It also means that you fully recognize, own, and confidently convey the impact of your work. What’s possible for your people when they invest in themselves by working with you. What opportunities may open, what burdens may lift, what pains may be soothed, and what new joys may be discovered. That’s also telling the truth.
In this episode of The Irresistible Marketing Pod, I walk Marketing Confidence Cheerleading client Alyssa Booth through how to message the value of her incredibly beautiful & important empowered body coaching.
Content Warning: this episode mentions diet culture, fatphobia, weight stigma, eating disorders, etc.
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