Retail Focus 7/18/21 – The Line Between Content Creation and Commerce; Mall Retailer Sees Sales Bump

Our interview guest is Erika Strum Silberstein, the President of Wine Enthusiast Commerce. She joins the show to discuss the line between content creation and commerce at Wine Enthusiast, as well as the dynamic behind selling premium goods in an ecommerce setting and their exploration into potential brick-and-mortar avenues. In news, we look at Rocky Mountain Chocolate Factory numbers, as their sales increase on a two-year stack, and look ahead to Tractor Supply’s earnings call.