How I’m Making $100M on Amazon

2025-05-12

Discover the exact Amazon strategies Jon Derkits uses to build, scale, and acquire 8-figure eCommerce brands. From M&A and brand building to PPC, first-party data, and off-Amazon traffic — this interview is a masterclass in Amazon growth.Jon, a former Amazon exec turned founder of Color More Lines (a full-service Amazon agency), reveals what it really takes to win in 2025 and beyond.👨‍💼 Whether you're a DTC founder, 7-8 figure brand operator, or agency owner looking to scale, this is your blueprint for success on Amazon.

Jon, a former Amazon exec turned founder of Color More Lines (a full-service Amazon agency), reveals what it really takes to win in 2025 and beyond.

👨‍💼 Whether you're a DTC founder, 7-8 figure brand operator, or agency owner looking to scale, this is your blueprint for success on Amazon.

What you’ll learn:

- How to use Brand Analytics + AMC (Amazon Marketing Cloud) to master first-party data

- The hidden costs of scaling bad systems — and how to avoid them

- How John builds his team using “curious achievers”

- The 3 biggest mistakes Amazon brands make in 2025

- Why CPCs are rising — and the smartest ways to drive off-Amazon traffic

- The M&A playbook John uses to grow his agency and acquire brands

- Tactical cash flow tips for capital-hungry eCommerce businesses

🧠 Plus: Real talk on burnout, balancing multiple ventures, and how John thinks through new opportunities using his "Hell Yes or No" filter.

Chapters: