Ep. 298 | The Power of Tourism with Visit Orlando’s Cassandra Matej

In this episode of Small Biz Florida, host Tom Kindred broadcasts from the 2024 Florida Chamber Future of Florida Forum in Orlando, where he sits down with Cassandra Matej, President and CEO of Visit Orlando.

Cassandra shares her journey in the hospitality industry and how Visit Orlando plays a vital role in driving economic growth across Central Florida. The conversation explores the far-reaching impact of tourism on small businesses, the diverse membership of Visit Orlando, and the importance of local tourism boards in fostering business success. Additionally, Cassandra discusses the excitement surrounding the upcoming opening of Universal Orlando’s Epic Universe in 2025 and what it means for the region’s economy. This podcast episode was recorded live at the 2024 Florida Chamber Future of Florida Forum hosted at the Hyatt Regency Grand Cypress in Orlando, Florida. This podcast is made possible by the Florida SBDC Network and sponsored by Florida First Capital.

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