HTSS129 - Why you don’t like sales training and why you don’t like sales trainers - Scott Sylvan Bell

If you talk to most salespeople, they don't like sales training. Most deals are closed off of strategies taught in sales basics mastery. With as many deals that are lost and with the enormous amount of money left on the table you would think salespeople would be excited to be trained. 

There are multiple reasons why salespeople cant stand sales trainers and sales coaches. Here are the most common concepts why sales training isnt something salespeople want to be involved with: 

Why you struggle with sales trainers:

2. Old techniques - The sales trainer is caught up in 1950's technology. The concepts that are being taught are old school and feel highly manipulative. There are elements of constant closing. At the end of the session you feel less like a professional and more of like a carnival barker.  
3. Most people at your company do not hold themselves accountable. By default you are forced to be trained to their level. 
4. You have been in sales for a while and they are teaching the basics, you are bored with your job and what you are selling
5. You have a process down that you like and you are OK with the results
6. You have conflicts with how sales from the trainer is taught. Its likely that the content is recycled and repackaged while some content is flat out ripped off. 
7. No respect for the trainer and their skills – in the end they may not have been able to sell a product or service but they can sell their training
8. The owners and managers don’t want to admit they made a mistake with the person they hired
9. The attitude of the person teaching isn't liked. You may find the trainer arrogant, condescending or even a flat out jerk. You could be closing deals instead of listening to someone who isnt that good
10. The trainer isnt good at sales they are good at emotional manipulation. A better way to explain this is the trainer is a predator. Their process only works for people without morals. 

At some point you will have to take a class with someone you dont like, your best bet is to figure out why and then what you can do about it.