Target Audience & Market Segmentation Explained

In this episode of the S.O.B. Marketing podcast we are talking about segmenting your target audience and how you can go about it.

When you segment your already niched down audience, it allows you to PERSONALIZE your marketing to better suit each of your potential customers.

While your target audience is already niched down - segmenting them will help the efficiency of your marketing initiatives.

 

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