Episode 109: The Independent Broker Podcast - Rashard and James Cook

The Cook Brothers join host Joseph Gozlan on The Independent Broker Podcast, sharing lessons learned from their journey and discussing the crucial aspects of being a broker such as recruiting agents and retention, marketing & lead generation, commission structure, technology & tools they use, and more!

00:00
00:47 Background about your brokerage
06:18 What are your goals for 2023?
08:01 What do you do for recruiting?
11:08 Are you still in production?
13:15 What’s your format? Team or independent agents?
14:58 Are you providing leads?
17:07 What’s your commission structure
18:46 Do you promote your brand
21:58 What technology tools and systems are you using?
31:23 What’s the hardest part about being independent?
38:06 What’s the best part about being independent?
41:01 Best advice for an agent that wants to open their own brokerage
 How can our viewers contact you?

Texas: jcook@metrorea.com
California: rcook@metrorea.com