How to Master SEO: Link Building, AI, and Avoiding Top Mistakes | Craig Campbell

2025-05-24

Mastering SEO in today’s landscape takes more than just knowing keywords. It’s about understanding links, user behavior, and how AI is changing the game. Whether you're a seasoned SEO or just getting started, having the right mindset and strategy is key. In this episode, Craig Campbell breaks down the core elements of a successful SEO campaign. He shares his approach to launching fast-moving projects, building links that actually move the needle, and using CTR and AI strategies to stay ahead. You’ll also learn how to avoid the top SEO mista...

In this episode, Craig Campbell breaks down the core elements of a successful SEO campaign. He shares his approach to launching fast-moving projects, building links that actually move the needle, and using CTR and AI strategies to stay ahead. You’ll also learn how to avoid the top SEO mistakes he sees most often and how to use tools like Koala Writer, Surfer SEO, and Quillbot to streamline your process.

Craig Campbell is a Glasgow-based SEO expert with 22+ years of experience. He built his career by testing strategies, running agencies and affiliate sites, and sharing his results openly. Today, Craig teaches SEO through training, public speaking, and his popular YouTube channel. He’s spoken at global conferences like Chiang Mai SEO and BrightonSEO, and continues to help marketers and business owners get real results from search.

Timestamp:

00:00 Intro

00:23 Craig Campbell’s Background

01:01 Mindset of a Successful SEO

04:45 How Craig Quickly Launched His Own Project

06:49 Link Building Philosophy

11:04 Inner Page Link Building Strategy

12:23 Parasite SEO

14:18 Best CTR Strategies

20:12 Creative Ways to Use AI in SEO

24:22 How to Rank Better in AI Algorithms

27:43 Top SEO Mistakes