#45 Desirée Dupuis - Social Entrepreneur, Author, and Founder of Voes & Co.

In this episode of Vegan Boss Radio, we explore what it means to live vegan — not just in our food choices, but in all areas of life. Being vegan is about more than diet; it’s a philosophy and lifestyle that avoids harm to animals, whether that’s in what we eat, what we wear, or the industries we support.

Our guest is Desirée Dupuis, founder of the luxury vegan footwear brand Voes & Co. We talk about how a book about health first sparked her interest in plant-based living, which eventually deepened into a lifelong ethical commitment to animals. Desirée shares her experience launching a fashion brand rooted in sustainability and values, and we dig into the impact of traditional leather production vs. plant-based and synthetic alternatives — and why it matters.

We also explore what it's really like to build a high-end vegan fashion brand, the importance of customer community, and how business can be a powerful vehicle for advocacy and change.

✨ Desirée's Bio:
With over two decades of experience in brand development, storytelling, and purpose-driven marketing, Desirée Dupuis is a force for conscious change. As a social entrepreneur, author, and speaker, she is redefining industries through sustainability, ethics, and innovation.

Desirée is the founder of Voes & Co, a global vegan footwear brand on a mission to revolutionize fashion with next-generation materials – proving that style, comfort, and sustainability can coexist without compromise.

Beyond business, Desirée is deeply committed to global impact and education. As Chair of Ruben’s Shoes Society, an international NGO she co-founded, she helps provide high-quality education to over 600 students in the Dominican Republic, breaking the cycle of poverty through learning.

A passionate vegan advocate since 2008, Desirée is on a mission to challenge the status quo, amplify conscious consumerism, and inspire others to create lasting change. She's the author of Consciously Chic: A Playbook for Ethical Fashion and is proud to share her thoughts on the future of fashion — beyond animals and plastic.

Find Desirée on her Instagram at @desireedupuis and Voes & Co at @voes_and_co, as well as the website voesandcompany.com.

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 Need support with plant-based nutrition? I offer private consultations to help you build a balanced, sustainable approach. Check out synergynutrition.ca for details.

 Check out the Vegan Boss apparel line to spread the vegan message wherever you go — everything is on the website and @vegan_boss on Instagram.

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