Tori Thain Gioia, Co-Founder and Co-CEO, was moved to launch Perelel alongside co-founders Dr. Banafsheh Bayati and Alex Taylor in 2019 when she learned that her daughter would be born with a cleft lip. She turned to her OB, Dr. Bayati, who found the defect was associated with a folic-acid deficiency early in her pregnancy that was not addressed with her one-size-fits-all prenatal vitamin. Tori uncovered an array of additional issues that can arise from relying on a generic prenatal vitamin and with her co-founder Alex Taylor and Dr. Bayati created Perelel to address this important category that had been previously overlooked. Prior to launching Perelel, Tori held roles in finance, strategy and investing at Olive & June, Honest Co., Carbon38, Crestview Partners and Lazard.
Alex Taylor, Co-Founder and Co-CEO, is a brand executive and has been a part of building consumer-beloved brands such as Free People and Clique Media’s Who What Wear, Byrdie, and MyDomaine. She first grew intimately aware of the lack of transparency and education available in the prenatal-vitamin market when she was pregnant with her first child and began customizing a prenatal regimen herself. Alongside her co-founders Victoria “Tori” Thain Gain and Dr. Banafsheh Bayati, they worked to create a new solution for parents that offered more than just a one-size-fits-all approach, to deliver appropriate doses of nutrients at the time they are needed most at each stage of pregnancy. Previously, Alex has served as president and executive editor-in-chief for Clique Media and has held in roles at Vogue, Rogers & Cowan, L'Oréal, Google and URBN’s Free People.
Alex and Tori join Kristen Hall, COO of Mother Honestly, to share how vital the right nutrients are to support women in their motherhood journey and the community they have built. Be sure to check out this great company for yourself and follow their journey @perelelhealth
Lauren Decker, Co-Founder of the Co-Co, Spotlights How Community and Connection Gather Great Women
Leading by the Example: Emily A. Hay Social Media Business Model Works for Moms
Innovation Required: Missy Narula Tackles Safer Diaper Changes and Policy Change
The Unforgotten Families: Medically Fragile Children and Their Families Fight for Change
Understanding Your ”Why” When It Comes to Your Parenting Style, Career, and Purpose with Stephanie LeBlanc-Godfrey, Global Head of Inclusion Programs for Women of Color at Google
Connection Protocol: COVID 19 Celebrations and Innovation with Brett Galley, Director of Special Events and Owner of Hollywood Pop Gallery
Making History with Parento, the First Provider for Paid Parental Leave
Revolutionizing the Marketplace and Community for Daycare and Preschool with Sarah Mauskopf, CEO and Co-Founder of Winnie
Honest Conversations about Mental Health and Suicide, with Dr. Mark Mayfield Board-Certified Counselor, and Founder and CEO of Mayfield Counseling Centers
The Criticality of Female Career Growth and Interpersonal Development with Lauren McGoodwin, Founder & CEO of Career Contessa
Uncovering and Recovering From Trauma in Adulthood with Iris McAlpine, CTP, NARM Trauma Coach
Disruption Extraordinaire -- Samantha Ettus, Founder and CEO of Park Place Payments, Helps Women Re-enter the Workforce and Build Wealth
Why Your Resume Needs a Confidence Rescue -- Angela Buccellato, Founder of The Resume Rescue
Motherhood, Cattle Ranching, and Entrepreneurial Dominance - The Matron of Five Marys Farms Mary Heffernan
The Historical Construction of Motherhood, Infertility, and Women’s Health with Dr. Margaret Quinlan (Ph.D)
Why the Guidance Approach To Parenting is Crucial with Katherine Winter-Sellery, CEO of the Conscious Parenting Revolution and creator of the Guidance Approach to Parenting
Why You Need a Gamified Life-Management System for Your Marriage and Life with Eve Rodsky, Author of Fair Play
The Journey of Motherhood and Clean Beauty with Caroline Hadfield, President of Pipette
Pregnancy, Maternity Leave, and Discrimination: Andrea Calvaneso shares her story
Championing the Critical Importance of Swim and Water Safety with Jenny McCuiston, Co-Owner of Goldfish Swim School, Birmingham, MI.
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