Mastering sales techniques can be something that feels out-of-reach for those in the design industry. Many people find it downright terrifying. Even the terminology around the topic of “sales” can scare people away. So how do you master selling your services? How do interior designers need to change the conversation? In this episode of Wingnut Social, Nikki Rausch joins Darla and Natalie to help you learn some simple sales techniques that will transform the way you sell.
Nikki runs Sales Maven—and with over 24 years of experience—she is a seasoned expert in the sales world. She is the author of 3 books (one of which you get for FREE) and is passionate about helping entrepreneurs learn to sell. It’s no longer about the aggressive sale but about being conversational and invitational. If you’re ready to step-up your sales game, check out this episode now!
Listen on Apple Podcasts, Google Podcasts, Spotify, iHeart Radio
What You’ll Hear On This Episode of Wingnut SocialSales have garnered such a tarnished reputation and most people equate salespeople with being aggressive and pushy. In this changing world, it’s important to flip that skewed worldview upside down and make your sales strategy conversational. If you struggle with what to say and how to say it, you aren’t alone.
Nikki desires to help make the sales process simple by coaching you through the conversations.
Not only do you want your interactions with clients to be conversational and not pushy, but you want it to be invitational as well. Nikki says it may not feel natural, but you want to invite the client to work with you. If you don’t ask them to hire you, it leaves them feeling unsatisfied.
To hear how Nikki suggests navigating the sales conversation with clients, be sure to listen!
Remember that the sales process isn’t about youDarla points out that it’s so easy to let your internal critic tear you down: You sound like an idiot. You’re bombing this presentation. But instead of focusing inwards, you must remove yourself from the equation. Your proposal is about meeting the client’s needs, solving a problem, offering a solution, etc. It is not about you.
You want to be constantly moving the conversation in the direction of a sale. Consumers are more savvy and skeptical than ever before. Nikki points out that people know when they’re being sold—so ask the right questions, give recommendations, and give the opportunity to buy.
Remember that potential clients who have sought you out are looking for an expert willing to take the time to assess their needs. Give them what they’re looking for in a conversational and invitational way, and you’re already taking the necessary steps to simplify the sales process.
To hear more of Nikki’s sales techniques and specific examples, listen to this amazing episode of the Wingnut Social podcast!
Connect With Darla & Wingnut SocialSubscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn
Audio Production and Show notes by
PODCAST FAST TRACK
https://www.podcastfasttrack.com
Infuse More Joy in Your Life with Tanya Dalton - Episode 231
Learn to Rewire Your Brain Patterns with Adele Spraggon - Episode 230
Niche Until it Hurts: Erica Reiner’s Love for Eco-Friendly Design - Episode 229
Why You Should Use Case Studies to Boost Your Business - Episode 228
Overcome Your Limiting Beliefs to Charge What You’re Worth [Sarah Schneider] - Episode 227
How Using a UTM Will Transform your Marketing Metrics with Chris Mercer - Episode 226
An Unexpected Way Designers can Leverage Pinterest per Chandler Oldham - Episode 225
Interior Designers: You NEED to Network with Realtors [per Eric Reeves] - Episode 224
Rachel Gill’s Spectacular Success with Client-Facing Facebook Groups - Episode 223
Crappy Copywriting: How to Be More Marketable with Gregory Anne Cox - Episode 222
Conversational Commerce is the Way of the Future [According to Paul Ace] - Episode 221
Overcome Your Inner Shadows to Reach Your Soul Goals (with Anna Tsui) - Episode 220
How to Brand Your Design Business According to Mike Peterson - Episode 219
How to Use Pinterest to Up-Level Your Social Media Marketing [Kate Ahl] - Episode 218
REPLAY: Infuse More Play in Your Day with Jeff Harry - Episode 217
Here’s How to Convert Your Expertise to a Money-Making Consulting Business with Laura Meyer - Episode 216
How to Hire—So You Don’t Have to Fire [with Colleen Baader] - Episode 215
Transform Your Business with Powerful Self-Talk [Roy Redd] - Episode 214
Lauren Brown's Wins, Losses, and Lessons Learned - Episode 213
How to Convert Discovery Calls to Clients with Nikki Rausch - Episode 212
Create your
podcast in
minutes
It is Free
Dear Alice | Interior Design
99% Invisible
The John Clay Wolfe Show
A Tale of Two Cities
Great Expectations
How to Decorate
Design Better