PR Advice for Founders in the AI Era

2025-04-03

Ayelet Noff has spent more than two decades helping startups land meaningful press — but she’s also seen how the game has changed. In this episode of Fund/Build/Scale, the founder of SlicedBrand and new PR tech startup Dazzle shares what still works, what doesn’t, and how founders can earn meaningful attention in today’s fractured media landscape. We get into: – What makes a pitch actually land with reporters– How to build credibility before you have traction– The biggest mistakes founders make when trying to “get press”– How AI tools are shaping the future of PR

Ayelet Noff has spent more than two decades helping startups land meaningful press — but she’s also seen how the game has changed.

In this episode of Fund/Build/Scale, the founder of SlicedBrand and new PR tech startup Dazzle shares what still works, what doesn’t, and how founders can earn meaningful attention in today’s fractured media landscape.

We get into:

– What makes a pitch actually land with reporters
– How to build credibility before you have traction
– The biggest mistakes founders make when trying to “get press”
– How AI tools are shaping the future of PR

Whether you’re early-stage or scaling, this episode is packed with practical advice for telling your story with clarity and credibility.

RUNTIME 49:49 LINKS