What’s the difference between intent and B2B engagement marketing data?

Misha Salkinder, Head of Customer Data Strategy at CaliberMind, joins our host, Camela Thompson, in this episode of the Revenue Marketing Report. Misha shares a concise summary of the difference between engagement and intent and how to think about incorporating them into your marketing strategy.

 

Misha’s LinkedIn Profile: https://www.linkedin.com/in/msalkinder/ 

 

For more great content like this, visit https://calibermind.com/thought-leadership/podcasts/