#783 Measure Your Email Results

2022-11-03

I know you think we've talked about email a lot but we're going to dive into one of the most overlooked parts of your email marketing, the metrics Guest, Emily Maguire shares lessons learned over a decade sending successful email campaigns generating millions of dollars in revenue. She suggests that falling in love with open rates is a mistake. It doesn't matter how many people open your email, it only matters what they do next. You can game the system to change your open rates, or use click bait h...

I know you think we've talked about email a lot but we're going to dive into one of the most overlooked parts of your email marketing, the metrics

Guest, Emily Maguire shares lessons learned over a decade sending successful email campaigns generating millions of dollars in revenue.

She suggests that falling in love with open rates is a mistake. It doesn't matter how many people open your email, it only matters what they do next. You can game the system to change your open rates, or use click bait headlines, but that won't actually help you sell more.

Engagement metrics, clicks, downloads, replies and even unsubscribes are much more reliable predictors of how well your email campaign is really performing.

LOOK FOR EMILY:

https://www.linkedin.com/in/mcguireemily/

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