Episode 5. Can we fly less? Airlines, air travel and “healthy persuasion”.

You may have seen that Wizz Air recently ran a promotion for the sale of 10,000 ‘all you can fly’ packages. This triggered a lot of debate online particularly among members of the public who are concerned about climate change and recognise the need to reduce rather than unnecessarily increase demand for air travel. This raises interesting questions about how accepting people are of the idea of unlimited flying, and how receptive people are to changing their own personal travel behaviours.