From Content Chaos to Biggest Month Ever

2025-09-03

When I spoke with Steve “Hendo” Henderson, founder of Rockstar Brewer Academy, we explored how hiring the right support team member completely changed his coaching business. Chris, Hendo’s amazing Virtual Assistant, transformed his mountain of content into polished posts that reached more people and helped drive Hendo’s biggest revenue month ever. And he’s not stopping there, with Milo now joining the team to build on that momentum. We talk about • Why his first VA experience didn’t work and what ...

When I spoke with Steve “Hendo” Henderson, founder of Rockstar Brewer Academy, we explored how hiring the right support team member completely changed his coaching business.

Chris, Hendo’s amazing Virtual Assistant, transformed his mountain of content into polished posts that reached more people and helped drive Hendo’s biggest revenue month ever.

And he’s not stopping there, with Milo now joining the team to build on that momentum.

We talk about
• Why his first VA experience didn’t work and what he did differently the second time
• How Chris helped turn content into clients
• The attract convert deliver model, plus why WhatsApp, Notion and a few beers keep everything running smoothly

If you’re a business owner with a passion for creating content but need support to get it out, this is the episode for you.

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