Why content planning is so hard and what you can do to make it easier

Do you know in your head that content planning is good for your business, especially as you go into the end of the year, but feel like it's such a hard thing to actually do? 

Whilst it may feel like just another thing on your to-do list, in this episode you'll learn how a structured approach saves time and stress, ultimately leading to more intentional and impactful content. 

Mel Daniels introduces the concept of minimum viable content and how to apply it to your busy business life without compromising the quality of your content. She explores why content planning might feel difficult for you right now and, more importantly, how knowing one simple thing can change the way you feel about planning your content. By focusing on your strengths and utilising the four simple steps to content planning, you'll become a powerful and consistent content creator in no time. 

Mel also invites you to join her 90-day content planning workshop.

00:00 Introduction to content planning
01:04 Welcome to The Powerful Content Podcast
02:04 Acknowledgement to Country
02:47 The importance of content planning
03:29 Meal planning as a metaphor for content planning
07:32 The concept of minimum viable content
11:42 Four simple steps to content planning
15:54 Join the 90 day content planning workshop
17:20 Conclusion and final thoughts

Links mentioned in this podcast
90 day content planning workshop
Unlock your content creator archetype quiz

If you enjoyed listening to this episode, then you’ll also love:

Episode 140 – Transforming ideas into strategic content
Episode 141 - Plan your content smarter: busting the myths that hold you back

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