S2:Ep1 What is ABM - What’s the Real Opportunity in ABM

In this episode of CMOs Off Script, we dive into the evolving landscape of account-based marketing (ABM). We explore the pivotal role of sales and marketing alignment in successful ABM strategies, discuss the challenges and opportunities presented by emerging AI tools, and emphasize the importance of personalized content in driving impactful outcomes. The conversation also touches on the balance between ABM and traditional demand generation, the integration of predictive analytics, and the complexities of managing resources and budgets in a data-driven marketing world.