2019 marks the 14th year for WFSK's 48-Hour 'round the clock' Radiothon Fall Fund Drive. 411 Show host and creator Sharon Kay is General Manager of WFSK Radio at Fisk University in addition to hosting a long-running talk show.
WFSK receives very limited funding from the university (shoe string budget) and is not a classroom room, but a more like a community radio station. Ms. Kay's model to sustain the historic station, develop branding, and of course build-up the listenership meant going back to her radio roots.
This is a real-live no sleep all weekend drive...