Emerging Trends in Travel with Sara Dyer

In this episode of "Field Notes: Insights and Observations for the Travel Marketer," hosts Eric Hultgren and Sara Dyer discuss a new study breaking down travel trends for 2025 into four distinct categories and share strategies for travel marketers to connect with potential travelers.

Key points covered:

1. Digital Content Strategy
2. Social Media's Influence
3. Creating Shareable Experiences
4. Addressing All Stages of the Travel Journey

Eric and Sara emphasize the importance of word-of-mouth marketing alongside digital strategies and discuss how smaller organizations without dedicated content teams can create effective social media content. They also highlight AI's growing role in helping travelers discover new destinations based on their preferences and interests.

 

Get the Snapchat study here