Why hyper-segmenting your target audience is so important in business | Weekly Business Vlog #13

Every week I share my business journey as an immigration lawyer and tech cofounder in Canada!

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Agenda:
00:00 Introduction
01:04 Update on the last week in business
02:09 New sales focus for the year ahead
03:20 The pros and cons to selling to different sized companies
05:09 On niching down and segmenting your target market
07:12 Why hyper-targeted selling and marketing is so powerful
08:54 Update on Visto and new features that are in the pipeline
10:42 Latest book I finished and what's up next from the bookshelf
11:59 Conclusion

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