Consider this episode a masterclass in brand storytelling, courtesy of Kate Hamilton and Emily Ames, co-founders of content and communications agency Sonder & Tell, which specialises in helping brands craft their messaging and figure out how best to communicate with their customers. Since setting up Sonder & Tell two years ago, the pair have worked with clients that range from food startups to sexual health apps, and earlier this year they teamed up with fashion brand Jigsaw to publish an anthology of essays by some of the UK’s leading female writers.
On this episode they share vital tips for brands trying to figure out how to do ‘content’ properly, addressing everything from the importance of creating a strong brand narrative (and how to do that), to why so many brands seem to keep getting it wrong. Plus, find out what to expect when it comes to getting a service-based business off the ground, as Kate and Emily share what they’ve learned about business development, setting their rates, and figuring out which clients and projects are going to be more trouble than they’re worth…
Follow Sonder & Tell on Instagram (@sonderandtell) or head to their website sonderandtell.com
For flexible, full-service office spaces, check out our episode sponsor Storey: storey.co.uk
For more career-related ideas and advice, join the Women Who community by signing up at www.womenwho.co, or follow @oteghauwagba and @womenwho on Instagram and Twitter.
024: Funmi Fetto. Racism In Beauty. From Print To Digital.
022: Alison Roman. Writing Accessibly. Freelance Money Lessons.
021: Sharmadean Reid. Raising Investment. Predicting Trends.
020: Jia Tolentino. Girlboss Culture. Our Online Identities.
019: Liv Little. Raising Investment. Microaggressions.
018: Elizabeth Day. Learning To Say No. Dealing With Criticism.
017: Dolly Alderton. Promoting A Book. Private School Privilege.
016: Gemma Hartley. Invisible Labour. Office Housework.
015: Abigail Bergstrom. Getting A Book Deal. Finding An Agent.
014: Georgia Spray. Being A Sole Founder. Effective Brand Collaborations.
013: Laura Whateley. Money and Shame. Managing Your Finances.
012: Katherine Ormerod. Fake Followers. Real Success.
010: Mona Chalabi. Fake News. Instagram Fame.
009: Marina Guergova. Artful Curation. Running A Pop-Up.
008: Gynelle Leon. Career Pivots. Self-Confidence
007: Emma Gannon. Personal Brands. Confidence.
006: Reni Eddo-Lodge. Freelancing. Boundaries. Moving Back Home.
005: Sharmaine Lovegrove. Publishing Books. Getting Payrises.
004: Sabine Zetteler. Promoting Projects. Rude Clients.
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