WHY I SOLD MY BRAND (feat. Matt Booth, Room101)

In this episode of Deep Cuts Live with host Antoine Reid, Matt Booth discusses his cigar brand, Room101, and why he sold it to Scandinavian Tobacco Group (STG). Get insight into why Booth believes this acquisition will level up Room101, the surprising cigar brand he wants to collaborate with and his surprising prediction for the boutique cigar industry going forward.

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