Episode 4 - Understanding Humans - How behavioural economics helps us to decode human decisions and choices
RED Talks

Episode 4 - Understanding Humans - How behavioural economics helps us to decode human decisions and choices

2020-07-09

Aoife Marron, Qualitative Director talks to RED C Ireland Director, Jimmy Larsen, about the importance of understanding how human beings really behave, applying behavioural economics and using this in market research, helps to better inform marketeers correctly on how best to influence decisions and choices.

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