165: Master Your Top of Funnel with Christian Banach

Christian Banach is the Principal & Chief Growth Officer of Christian Banach LLC. He helps agencies land 6 and 7-figure opportunities predictably through consulting, training, and outsourced lead generation services. We discuss the benefits of mastering your top-of-funnel, ways to provide customized value to clients, and the future of communicating with prospects. 

 

Time Stamps

[00:41] Christian's entrepreneurial journey

[04:08] The PROPEL management framework

[07:20] How to research your audience

[09:49] Why providing value is key for business success

[12:57] How to provide customized value to your clients

[15:48] When and how to contact your ideal prospects

[19:27] The number of iterations it takes to generate desired outcomes

[20:58] Examples of Christian's process at work

[25:07] Best practices for communicating with prospects

[28:30] Parting thoughts

 

Links and Resources

Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain

Work with Steve - Stevepreda.com

Christian's LinkedIn

Christianbanach.com