#40: Live Coaching Call: She’s Ready to Grow... But Hiring is Holding Her Back

Anastasia, owner of Essence of Clean, turned a part-time side gig into a six-figure cleaning business with her husband—despite moving states and starting over more than once. Now based in Washington and working just four days a week, they’ve built a business that gives them freedom, stability, and time with their family.

 

In this coaching session, Anastasia opens up about battling self-doubt, navigating others’ judgment, and preparing to hire her first employees after a previous bad experience. If you're on the fence about hiring or want to hear what it really takes to scale your cleaning business, you’ll want to tune in.

 

Key Takeaways:

• How Anastasia and her husband built a business that earns more than his teaching career
• The detailed prep work she’s done before hiring her first employees
• Strategies for overcoming self-doubt and judgment about cleaning as a profession
• Website and marketing adjustments to capture more leads and reduce price shopping
• Why starting with individual cleaners may be smarter than jumping straight to teams

 

Mentioned in this Episode:

• Google Business Profile
• Nextdoor

 

💻 Try ZenMaid free for 14 days

 

Rather read than listen? Visit the full transcript [https://www.zenmaid.com/magazine/live-coaching-call-shes-ready-to-grow-but-hiring-is-holding-her-back/]