Morningcrunch’s Paul Ostwald on growing and monetising a German-language daily newsletter

On this week's episode of The Publisher Podcast by Media Voices, we hear from Paul Ostwald, co-founder of Morningcrunch, a German-language media brand aimed at young professionals. Since launching in summer 2023, they've grown to the point that their newsletters now go out to over 50,000 young professionals every morning.

Morningcrunch is ad-funded, and Paul explains how he's working with a German media house to bring in bigger deals. He also talks about how he's taken inspiration from newsletter outfits that have far bigger budgets for A/B testing, why younger people still care about email, and the importance of building trust as a start-up.

This season is sponsored by BlueConic, the operating system that puts data into action for marketing and growth doers. The industry-first solution empowers doers with an unmatched range of capabilities to access relevant customer data, create resonant customer experiences, and drive maximum returns for their business.

More than 500 businesses worldwide rely on BlueConic to unlock their full customer data potential, including Forbes, Heineken, Mattel, Michelin, Telia Company, and VF Corp.