S01E17: Business Development for Translation Companies

Business development in the translation industry is often a misunderstood and confusing topic. I had a chance to speak with Elizabeth Gomez on this topic. She talks about value proposition, creating a niche and ways to understand your customers' issues. We discuss how a knowledge-based industry like the language industry can strategize develop the business, who is involved in the definition of business development and what the role of a sales person is in this function.

Among other subjects we discuss the business development cycle in the language industry, developing a flow between marketing and sales, communicating value to clients, identifying your strengths to become a specialist and many other topics in the context of business development for translation companies.

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