The Bouba/Kiki Effect & The Shape of Words

Researchers have found that almost 90% of the time, subjects will associate nonsense words "bouba" and "kiki" with nonsense drawings. But why? In this episode, we discuss the strange linguistic phenomenon of sound symbolism and discuss how sometimes, the sounds of words themselves can carry meaning. Then we chat with Social Psychologist, Dr. Andy Luttrell of the Opinion Science podcast. 

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