7. Steve Auchettl on Continuing to Narrow a Product Offering

Here in Episode 7, I speak with digital marketer and founder of SMA Digital, Steve Auchettl. In this conversation, Steve talks us through how he started in marketing at a young age and then worked freelance whilst travelling the world.

He shares his career path and how his company came to focus on providing intelligent quizzes.

Steve goes on to explain the exciting plans he has for 2021 and beyond, shaping the business aligned to his own values and interests.

His best advice is that success comes from continuing to narrow a product offering and focusing on the key result a client is looking to achieve.

Enjoy!