Kyle Gray is an entrepreneur, the founder of ConversionCake, and a bestselling author who helps startups and small businesses grow their businesses with content marketing. He has helped hundreds of entrepreneurs create scalable content marketing strategies while also creating step-by-step processes and templates to automate and delegate tasks. Kyle’s book The Story Engine outlines his process for making content marketing and brand storytelling easy and effective.
In today’s conversation with Kyle, we’re talking about how to use storytelling to become an authority in your niche while boosting sales and winning the hearts and minds of your audience. In other words, we’re exploring how you can start selling with story. My biggest takeaway from this conversation is that using story in your marketing really does sell and it is what cuts through the noise and nonstop interruption based marketing techniques that you see all over social media.
In this broadcast, Kyle and I talk about:
How to Connect with Kyle:
Get the Latest Broadcasts of In The Trenches
Subscribe to In The Trenches on iTunes
How You Can Support In The Trenches
Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
ITT 199: Authority Positioning with Podcasts with Michael Greenberg
ITT 198: Creating Your Family Story with Caspar Craven
ITT 197: Attract and Close More Clients
ITT 196: Lifestyle Design with Beard Brand Founder Eric Bandholz
ITT 195: Ramp Up Your Reading Comprehension
ITT 194: How to Create a Personal Brand
ITT 193: Growth Through Culture
ITT 192: How to Bootstrap a Summit with Abdo Riani
ITT 191: How to Grow Your Audience with a Virtual Summit with Liam Austin
ITT 190: From Employee to Entrepreneur with Steve Glaveski
ITT 189: How to Build a 7-Figure Lifestyle Business with No Employees with Abby Walker
ITT 188: Meaningful Work, Vocations, and Chocolate with Shawn Askinosie
ITT 187: How to Launch and Scale a Startup with Max Kolysh
ITT 186: Sacred Money Archetypes with Tina van Leuven
ITT 184: How to Create Recurring Revenue in Your Business with a Subscription Offer
ITT 183: Facebook Advertising: What’s Working Right Now with Mojca Zove
ITT 182: How to Protect Your Online Business From Hackers with Adam Anderson
ITT 181: Starting a Premium Instant Coffee Brand with Joshua Zloof, co-founder of Sudden Coffee
ITT 180: Meaningful Writing, Meaningful Work, and Living a Meaningful Life with Gregory Diehl
Create your
podcast in
minutes
It is Free
Making Bank
Bank of America Treasury Insights
How I Crushed It
The Ramsey Show
Planet Money